Digital Analyst – Direct Hire – Plano, TX
Optomi, in partnership with a leading Retail - Restaurant of Food & Beverage company, is seeking a Digital Analyst who will develop and communicate robust analytics and insights with a focus on the digital platforms and channels. The right candidate will serve as a SME in the organization regarding all data and insights Digital Build models and reporting that consolidates data from multiple sources and provides actionable insights to the Digital team.
Apply today if your background includes:
Bachelor’s Degree with concentration in Marketing Analytics, Business, Applied Economics, or Statistics/Mathematics. Master Degree in Business, Information Systems, Economics or Statistics preferred.
3+ years experience in analytics and data mining to drive business results. Strong experience and aptitude to learn new tools (e.g. MicroStrategy, Business Objects) to manage/analyze large data sets. Ideal candidate will have experience presenting complex insights in a clear concise way to Leadership. Light programming, modeling, and automated reporting with a Fortune 500 company; preferable in the Retail, Restaurant of Food & Beverage industry focused on consumer purchase patterns and behavioral insights. Highly motivated and proven organization impact in a fast paced, high-pressure environment.
What the right person will enjoy:
An innovative working atmosphere with a market leader in the Retail, Restaurant of Food & Beverage industry
Competitive pay
Working with a Fortune 500 company
Supportive management
Flexibility
Great benefits
Key responsibilities:
Analyze and communicate key insights and opportunities for channel experience optimization
Perform pre-post analysis on platform changes, products, and experience testing
Lead regular deep dive ad-hoc research as part of ongoing continuous channel improvement plans
Build models and reporting that consolidates data from multiple sources and provides actionable insights to the Digital team
Support the development and testing of customer data warehouse reporting and tools
Build know-how in Digital Marketing trends and become a key contributor in strategic planning process
