Optomi, in partnership with a leading enterprise software provider, is looking for a Customer Marketing Manager to join their growing team and drive customer engagement, advocacy, and expansion initiatives.
Position Summary: The Customer Marketing Manager will play a critical role in deepening engagement across the customer base, helping customers realize the full value of the platform, and systematically turning satisfied customers into advocates and expansion opportunities. The role will involve building and scaling Customer Marketing programs across the full customer lifecycle, with a strong emphasis on advocacy, community, and expansion pipeline. Additionally, the Customer Marketing Manager will serve as the program owner for the Customer Advisory Board (CAB), a group of executive-level champions at strategic customers who provide feedback on the roadmap and broader market needs. This hybrid role requires two full days onsite at the Alpharetta, Georgia office.
What the right candidate will enjoy:
- Building programs from the ground up and scaling them over time
- Working at the intersection of strategy and execution
- Collaborating cross-functionally with Product Marketing, Customer Success, Sales, and Revenue Marketing
- Contributing to customer experience, long-term value, and customer-led growth
- Owning pipeline-impacting outcomes, not just activities
Experience of the right candidate:
- 3–5+ years of experience in Customer Marketing, Product Marketing, Lifecycle Marketing or related B2B SaaS roles
- Hands-on experience executing email and campaign programs in a marketing automation platform (Marketo preferred)
- Proven experience building customer-facing programs that drive engagement, advocacy, or expansion
- Practical experience partnering with Demand Generation teams to execute lifecycle campaigns, segmentation, and customer communications at scale
- Strong program management skills with the ability to balance multiple initiatives and stakeholders
- Clear, confident communicator with experience engaging senior customer and executive audiences
- Data-informed mindset with the ability to define and measure success
- Builder’s mentality: comfortable with ambiguity, iteration, and continuous improvement
Responsibilities of the right candidate:
- Own and execute the Customer Marketing strategy across advocacy, engagement, and expansion
- Establish and program-manage the Customer Advisory Board (CAB), aligned to business objectives and product roadmap priorities
- Build and scale a structured customer advocacy program supporting case studies, testimonials, reference calls, peer reviews, and speaking opportunities
- Develop and execute customer community and event programs fostering peer learning and best-practice sharing
- Design and execute lifecycle marketing programs supporting onboarding, adoption, feature awareness, and ongoing education
- Partner with Product Marketing and Customer Success to deliver customer-facing content such as newsletters, product updates, and adoption campaigns
- Audit, clean, and maintain customer data in Salesforce and Marketo to support targeted lifecycle campaigns
- Collaborate with Customer Success and Sales to identify cohorts with expansion potential and execute campaigns supporting up-sell and cross-sell motions
- Define and track success metrics across customer marketing initiatives, including engagement, advocacy participation, pipeline influence, and retention
